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+86 186 1711 2376 peter.sun@serow-tech.com

Capability 01 — Design & Engineering

Key feel, radio range and firmware are one design problem.

A remote has no screen to explain itself. The housing, the key geometry and the firmware timing all contribute to whether it feels responsive or cheap — which means they cannot be designed in isolation.

The brief

Three problems are solved by the same millimetre.

The gap that gives a key its travel also changes how much dust can enter. The battery tube changes where the antenna can sit. The tooling draft changes how the seam reads in the hand.

We resolve those conflicts in CAD and on a breadboard before tooling, because changing a mold is the most expensive way to learn about them.

What good looks like
  • A key map that can be explained in one sentence per group
  • RF performance measured through the final housing
  • Battery budget consistent with the stated use pattern
  • A housing that can be assembled and tested repeatably
  • Documentation that survives a supplier change

Disciplines

Five workstreams, reviewed together.

Design reviews include all five so a decision in one does not silently break another.

01 / Industrial design

Form that explains itself

Silhouette, balance and CMF. Key grouping is treated as information design: primary keys get size and position, secondary keys get distance.

02 / Mechanical

Structure and assembly

Wall thickness, draft, snap fits, sealing and battery access. We design for the assembly fixture and the test fixture at the same time.

03 / Hardware

Board, antenna and power

Key matrix, IR driver, radio module placement and battery path. Antenna clearance is checked against the final enclosure materials, not the dev board.

04 / Firmware

Logic that can be tested

Scanning, debounce, repeat behavior, protocol stack and update path. Each behavior has a test case the QA team can run on production units.

05 / DFM

Designed for the line

Component availability, panelization, test points and assembly time are reviewed before tooling release. A design that cannot be built at volume is not finished.

06 / Documentation

A package someone can inherit

Approved drawings, BOM, firmware release notes and test specifications. The program should not depend on one engineer’s memory.

The team

Thirty-two engineers, two named owners.

The electronic and software chain is led by our R&D director, who has spent more than twenty years in the remote industry. The hardware and tooling chain is led by a mechanical engineer with more than twenty-five years in tooling. Both sit in the same review, so a PCB decision meets the mold decision before either is released.

Chain 01 · Electrical & software

From SoC selection to factory test software

  • BLE SoC selection: Realtek, Telink, OnMicro
  • RFQ evaluation and PCB layout
  • PCBA build and firmware design
  • App (APK) design
  • Factory test software and PCBA test modes
Chain 02 · Hardware & tooling

From customer ID to mass production

  • Customer ID evaluation and 3D review
  • DFM report and tooling design review
  • T0 / T1–Tn sample review with issue lists
  • Golden sample sign-off and pilot build
  • First mass production and quality control
Team shape. Software 10 · mechanical 7 · electronics 4 · industrial design 2 · project management 4 · certification 2 · DQA 1 · verification 2. DQA and verification report to quality, not to the design lead.

Tooling economics

A common mold base, 5–8% cheaper every year.

A shared mold base shortens tooling design and lets a second variant reuse an existing frame. On programs that adopt it, the company target is a 5–8% reduction in tooling cost each year for three years.

5–8 %
Tooling cost / year

Reduction target for three years on common-base programs.

3 years
Program window

Measured across successive variants, not a one-off quote.

<5 %
Design risk

Target risk at the mechanical, tooling and injection check points.

11 steps
Tooling process

From ID evaluation to first mass production, each step with a report.

EngineerChecksEffect
Mechanical 3D design and housing fit Design risk held under 5%
Tooling Tooling design and housing parts Tooling risk held under 5%
Injection Injection parameters and housing quality Stable quality and a reasonable cycle

Measured on delivered programs. Results on a new housing or volume are confirmed during validation.:

Design, tooling, first shots

Design bench — firmware and radio checked on a live rig.
01Design bench — firmware and radio checked on a live rig.
Toolroom — inserts cut and repaired in-house.
02Toolroom — inserts cut and repaired in-house.
Moulding — housing tools tried on our own machines.
03Moulding — housing tools tried on our own machines.

Artifacts

What you review at each handoff.

Nothing moves to the next stage on a verbal approval. Each artifact has a revision and an owner.

StageArtifactWhat it decides
Concept Key-map drawing and CMF direction Hierarchy, legends, material and finish
Design freeze 3D assembly, 2D drawings, BOM Tooling, tolerances, component choices
Prototype Functional sample and firmware build Key feel, RF range, power draw, behavior
Validation Test plan and result report Reliability, pre-scan, protocol conformance
Production release Test specification and fixture list What every unit is checked against
Revision discipline. If a drawing, firmware build or test specification changes after approval, the change is recorded and the affected validation is repeated. Silent changes are how programs ship with untested behavior.

Working with your team

We can lead the design or fit into yours.

Some clients have an ID partner and need manufacturing engineering. Others have firmware and need the mechanical and radio work. The boundary is agreed at the brief stage.

When your team owns a workstream, we ask for the same artifacts we would produce — drawings, BOM, release notes — so the integration is not based on assumptions.

We can lead the design or fit into yours.

Questions

Design & engineering FAQ

Can you work from our existing 3D files?
Yes. We review wall thickness, draft, key travel, antenna clearance and assembly access, then return a DFM report before quoting tooling. Reusing a design can shorten the schedule, but it does not remove the need for a functional prototype.
Who owns the design files?
Ownership is set in the development agreement. Typically the client owns the product-specific ID, tooling and documentation once development is paid for; we retain rights to our pre-existing platform technology. The exact split is written down before work starts.
How do you verify key feel without a production mold?
Prototype housings are machined or printed, and keypads are cut from the intended material. That gets close, but the final feel depends on the production tool and material batch. We approve key feel on T1 samples and record the accepted force and travel.
Do you design the retail packaging?
We can adapt an existing structure and prepare artwork-ready dielines. Retail packaging design as a standalone service is out of scope. Packaging is usually quoted as part of a production program, not as a separate creative project.

Related: Protocols & Integration Reliability & Hygiene

Start a project

Send the files you have. We will list the gaps.

ID renders, a competitor sample, a receiver and a launch date are enough to start a useful conversation.

Typical reply within one business day