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+86 186 1711 2376 peter.sun@serow-tech.com

Capability 03 — Customization

Customization is a set of trade-offs, not an unlimited request.

Every change to a remote trades against tooling cost, schedule, certification and minimum order. We would rather show you that trade-off at the brief stage than discover it during validation.

Three levels

The fastest program is usually the one that reuses more.

If an existing platform already fits the hand, the radio and the price, there is no need to open a new mold. We start from the lowest level that satisfies the product requirement.

Level 01

Configured platform

An existing handset with your key map, legends, color, packaging and firmware configuration. Tooling is limited to printing or keypad tooling where needed.

  • Fastest route to a pilot
  • Lowest tooling exposure
  • Limited to the platform’s shape and key count
Level 02

Light customization

A new keypad, adjusted key count, new battery door, CMF change or a housing variant on an existing electronics platform.

  • Moderate tooling and validation
  • Keeps a proven radio and firmware base
  • Requires a new drop or sealing check
Level 03

Full custom development

New industrial design, mechanics, PCB, antenna and firmware. The right choice when the product needs a shape or interaction that does not exist yet.

  • Highest tooling and development cost
  • Longest schedule and validation scope
  • Full control of ergonomics and brand

Customization matrix

What each level can change.

Use this as the first filter in a scoping call. Anything in the “full custom” column affects tooling and must be planned, not assumed.

ElementConfiguredLight customFull custom
Enclosure shape Existing Variant or new battery door New ID and mold
Key count and layout Within platform options New keypad tool New key matrix and PCB
Legends and color Yes Yes, including new finishes Yes
Radio Platform option Platform option, re-tested New antenna and RF design
Firmware behavior Configuration Feature changes on existing stack New stack or deep integration
Packaging Artwork on standard structure Insert or sleeve change New structure
Certification Existing reports where valid Re-test affected items Full test program

What we will not promise

Physics and certification are not negotiable.

We can often improve range, battery life or sealing — but only by changing size, power or cost. A supplier who promises all three without naming the trade-offs is either estimating without data or deferring the problem to later.

Rule of thumb. If a requirement cannot be measured on a prototype, it cannot be guaranteed in a quotation. We will propose the test that makes it measurable.
Common requests we push back on
  • “Same range as a mains-powered hub, on a coin cell”
  • “IP67 without changing the keypad or battery door”
  • “Certified for every market, on every SKU, at no extra cost”
  • “Works with every TV model in a brand’s history”
  • “Ten-year battery life at ten thousand presses a day”
  • “Lowest unit price and a new mold, at pilot quantity”

What changes on the floor

Assembly — remotes built and tested on the same floor.
01Assembly — remotes built and tested on the same floor.
Moulding — a new housing starts with a new tool.
02Moulding — a new housing starts with a new tool.
Warehouse — stock held for repeat orders.
03Warehouse — stock held for repeat orders.

MOQ and tooling

MOQ falls out of the tooling and line time — we don't set it.

Tooling has to be paid for, and a production line has setup time. MOQ is therefore calculated per program from the mold, the keypad tool, the test fixture and the batch size your process needs.

Configured platforms usually carry the lowest minimum. A new enclosure with a new keypad tool carries the highest. We quote the number with the tooling cost visible, so you can decide whether the design change is worth it.

MOQ falls out of the tooling and line time — we don't set it.

Questions

Customization FAQ

Can I change only the logo on an existing remote?
Yes. Logo-only programs use an existing platform with a new legend or pad-print step. If the logo is molded into the housing, a tooling insert change may be required, which changes the cost and minimum order.
Will a new color require new certification?
Usually not for radio, but material and finish changes can affect flammability, UV or cleaning performance. We check the change against the existing reports and re-test only the affected items. The decision is documented, not assumed.
Can you make a metal housing?
Yes, with consequences for antenna performance, weight and cost. Metal near the antenna requires a redesigned RF path and a new range test. We scope it as a full-custom program, not a finish option.
Do you offer exclusivity on a platform?
Exclusivity is a commercial term negotiated per program, usually tied to volume and duration. We will not promise exclusivity on a platform that is already committed to another client without checking first.

Related: Design & Engineering Manufacturing

Start a project

Tell us what must be different. We will tell you what it costs.

Bring the brand requirement, the volume expectation and the launch date. The scope follows from those three.

Typical reply within one business day